Beyond Liines Sports Lounge Branding Project in Dwarka
Dwarka
Interior Signage
10(Wide)
Beyond Liines
Nov 2018
MS Framework, Acrylic Letters, Decorative LED Bulbs & Powder Coated Finish
Beyond Liines
Beyond Liines
Baba Supersign designed and executed creative interior branding for Beyond Liines, a cricket themed sports lounge in Dwarka, New Delhi. The illuminated signage was developed to complement the energetic sports atmosphere while creating a memorable visual identity for customers.
This project showcases our expertise in Decor, Glow Sign Boards, Channel Letters and Luxury Retail Signage.
Discuss Your Restaurant or Lounge Branding Project
Concept & Execution
To align with the energetic, action packed theme of the lounge, which heavily featured cricket elements like bats, balls and action imagery, we conceptualized a bold and playful approach to the brand signage.
Materials and Execution
- Bulb Lit Lettering: We represented the energy and motion of cricket balls using warm white globe bulbs, installed throughout the brand name signage. The illuminated bulbs resembled flying cricket balls, turning the signage into both a visual anchor and a thematic feature.
- Custom Fabrication: The letters were fabricated with MS framing and finished in sporty, bold colours. Each letter was meticulously drilled and wired to hold multiple LED bulbs safely and uniformly.
- Sporty Aesthetic: The final installation blended seamlessly with the overall interior concept immersive, energetic and unmistakably sporty.
Key Features and Advantages
- Iconic Visual Impact: The bulb lit signage became a photo worthy centrepiece, reinforcing the brand's high energy identity.
- Thematic Alignment: Clever use of bulbs to represent balls tied the branding directly to the cricket and sports lounge theme.
- Durability & Maintenance: LED bulbs were selected for their low heat, long lifespan and easy maintenance.
- Memorable Ambience: The glowing signage added warmth, character and a nostalgic stadium like vibe to the space.
Aluminum channel letters with crisp illumination for premium facades.
Weather tough ACP fascia boards engineered for lasting brand impact.
Directional and informational systems that guide visitors seamlessly.
Elevated façades and window signage crafted for premium destinations.
High visibility glow signs with vivid graphics and efficient lighting.
Monument and pylon signage built for durability and long range visibility.
Aluminum channel letters with crisp illumination for premium facades.
Weather tough ACP fascia boards engineered for lasting brand impact.
Directional and informational systems that guide visitors seamlessly.
Elevated façades and window signage crafted for premium destinations.
High visibility glow signs with vivid graphics and efficient lighting.
Monument and pylon signage built for durability and long range visibility.
Signage is your brand’s visual voice from LED facades to wayfinding.
Where branding meets aesthetics for events and immersive displays.
Guiding, warning and protecting lives with compliant visual cues.
High visibility roadside formats that grab attention fast.
A bright choice for branding with energy efficient illumination.
Clear evacuation guidance for restaurants, offices and public spaces.
Signage is your brand’s visual voice from LED facades to wayfinding.
Where branding meets aesthetics for events and immersive displays.
Guiding, warning and protecting lives with compliant visual cues.
High visibility roadside formats that grab attention fast.
A bright choice for branding with energy efficient illumination.
Clear evacuation guidance for restaurants, offices and public spaces.
