Fillip, at Chanakya Mall, needed a smart signboard for a mall location that offered the right branding space and followed the rules. Mall guidelines came first, so Baba Supersign focused on getting the right board size, the right viewing angle, the right lighting and a neat finish. The signage brief was practical in terms of a metal finish, a clean fixing and the safe choice of materials to comply with building restrictions. The result is a shopfront branding that gives the outlet a more promin The main thing was mall guidelines so Baba Supersign concentrated on the right board size, viewing angle, lighting and neat finishing. The signage brief remained practical with metal finish, clean fixing and safe material choice as per building restrictions. The final shopfront branding provides the outlet with a stronger local identity and allows customers to identify the shop from the road, market lane, mall entrance or parking area.