9 Liquor Land Retail Signage & Branding Project in Lucknow

9 Liquor Land storefront signage at One Awadh Mall Lucknow
Interior branding and display racks for 9 Liquor Land Lucknow
Retail liquor store signage installation by Baba Supersign
Location
Lucknow
Type
Signage & Branding
Overall Size
-
Client
9 Liquor Land
Completion
May 2020
Material
LED Acrylic Letters, Aluminium Framework, Vinyl Graphics & Retail Display Fixtures

First Major Retail Signage Execution After the First COVID-19 Wave

First Major Execution Post The First Wave Of COVID-19

Baba Supersign executed retail signage and branding for 9 Liquor Land at One Awadh Mall, Lucknow after the first COVID-19 wave. The project included external signage, internal branding, cash counters, display racks, wall graphics and overnight installation under strict safety protocols.

This project shows our expertise in Luxury Retail Signage, Glow Sign Boards, Vinyl Printing and Retail Display Rack.

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Scope of Work

  • External Signage: Fabrication and on site installation
  • Interior Branding: Internal Rack Branding and Wall Graphics
  • Cash Counters: Production of Cash Counters, Doors and Partitions
  • Display Racks: Fabrication of Display Racks and Fixtures
  • Branding and Thematic: End to end Branding and Thematic Graphic Execution
  • Factory Production: Full turnkey solution including factory production and site installation

Execution under COVID-19 Protocols

Adapting to the “new normal,” our team followed all mandated safety guidelines. From hand gloves and masks to rigorous social distancing, every aspect of production and installation was aligned with COVID-19 protocols. Despite the restrictions, our factory in Delhi handled the bulk of the work efficiently, minimizing time spent on site.

Challenges Overcome

  • First project post COVID-19 lockdown, requiring strict adherence to safety norms
  • Extremely tight installation window less than 12 hours overnight
  • Transport logistics from Delhi to Lucknow during partial lockdown conditions
  • On site execution in a bare shell space with a strict 15day deadline for base finishing

Key Takeaways & Results

  • Successfully delivered and installed all elements overnight under 12 hours on site
  • Project completed safely, within timeline and without compromise on quality
  • Reinforced our ability to adapt under pressure and deliver excellence despite limitations
  • Cemented our reputation as a reliable turnkey signage and branding partner even in crisis times

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